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Revenue Generation

Demand Response:
Turning Operational Load into Liquidity

In PJM and ISO-NE, reliability is a commodity. When the grid is stressed, system operators would rather pay your facility to reduce consumption than pay a high-cost peaker plant to fire up. The Energy Exchange Market connects your curtailment capacity to that market — turning your operational flexibility into a recurring revenue stream.

$25K–$100K+ Per MW of curtailment capacity annually in PJM
$0 Capital outlay required to participate
$270/MW-day Current PJM capacity clearing price (2025/26 BRA)
How It Works

Revenue, not just savings.
A check sent directly to your business.

Traditional procurement focuses on lowering your supply rate. Demand Response does something fundamentally different: it puts new money on your balance sheet.

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Capacity Revenue

Simply by committing to curtail during declared grid emergencies, your facility receives a standby payment — a capacity payment calculated by multiplying your committed MW by the BRA clearing price. You earn this before any actual curtailment event occurs.

Energy Revenue

When a grid emergency is declared and your facility reduces load per the curtailment plan, you receive energy market payments for the actual kWh you reduced. These are performance-based payments settled monthly.

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The Double-Dip

When a DR curtailment event aligns with a PJM 5CP or ISO-NE 1CP hour, the economic impact compounds: you receive the DR revenue payment and you reduce your PLC/ICAP tag for the entire following compliance year. Two financial wins from a single curtailment event.

Our Specialized C&I Programs

Precision enrollment across PJM and ISO-NE markets.

PJM

Emergency Load Response Program (ELRP)

For clients in Pennsylvania, New Jersey, Ohio, Maryland, Delaware, Illinois, and Washington D.C., PJM's ELRP provides one of the most robust capacity payment structures in North America.

  • Eligibility: C&I facilities capable of reducing demand by 100 kW or more
  • Commitment: Agreeing to curtail during PJM-declared grid emergencies (typically 1–4 events per year)
  • Payment basis: Committed MW × BRA clearing price × hours enrolled
  • Lead time: Events are declared with 2–24 hours of advance notice — our alerts are immediate
ISO-NE

Active Demand / Forward Capacity Market (FCM)

For New England clients in Connecticut, Massachusetts, Rhode Island, New Hampshire, Maine, and Vermont, ISO-NE's Forward Capacity Market offers comparable revenue opportunities.

  • Eligibility: Commercial and industrial facilities with curtailable load
  • Commitment: Annual FCM auction commitment with monthly performance obligations
  • Payment basis: Cleared capacity price × committed MW-month
  • Winter focus: ISO-NE winter reliability events carry premium performance incentives
SPECIALTY

Synchronized & Ancillary Reserves

For facilities with high-speed load response capabilities — data centers, cold storage, process manufacturing — ancillary reserve markets pay a premium for the ability to respond within 10–30 minutes of a grid signal.

  • Eligibility: Automated or rapid-response curtailment capability
  • Compensation: Reservation payment (always) + deployment payment (when called)
  • Events: Far less frequent than ELRP — primarily capacity reservation income
  • Telemetry: Real-time metering integration with RTO required
The EEXM Process

Precision enrollment.
Zero operational headaches.

We don't believe in one-size-fits-all curtailment commitments. Our enrollment process ensures that what you commit to DR markets reflects what your operations can actually deliver — maintaining production safety and compliance throughout every event.

01
Interval Data Analysis

We audit your 15-minute interval data to identify "disposable load" — equipment and processes that can be throttled without disrupting critical production or safety systems.

02
Custom Curtailment SOP

We draft a Standard Operating Procedure for your facilities team, specifying exactly which loads to shed, in what sequence, and within what timeframe when an alert is triggered.

03
Telemetry & Metering Integration

We ensure your facility meets the RTO's strict metering requirements, managing the technical integration with your utility so you don't need an internal engineering team on this.

04
Settlement Audit & Payment Verification

After every event, we audit the performance settlement against meter data to verify 100% of earned revenue is credited. Discrepancies are disputed on your behalf.

Your facility's idle flexibility is a revenue asset.
Let's find your check in the mail.

We identify your curtailment capacity, handle all enrollment and telemetry, and ensure every performance event is settled and paid in full. No capital investment. No operational disruption.